Apparel, 40k sessions / month
USD 4,180
+11.2%
- Window: 30 days, click and view
- Control: 8% of sessions held out
Most of the lift came from cart complete-the-look, not the product page.
Results
Numbers that arrive with their assumptions attached.
The figures below are illustrative examples of the report format. Every one carries its window, its sample and its control group, because a percentage without them means nothing.
Home goods, 120k sessions / month
USD 9,640
+6.9%
- Window: 30 days, click and view
- Control: 10% of sessions held out
Post-purchase additions carried a third of the total on their own.
Beauty, 18k sessions / month
USD 2,250
+14.7%
- Window: 14 days, click only
- Control: 8% of sessions held out
Email picks outperformed on-site widgets for repeat buyers.
In their words
What merchants say once the control group runs.
"I finally have a number I can put in front of our finance lead without a paragraph of caveats."
"We switched one widget off for a fortnight. The reported revenue dropped by roughly what they claimed it would."
"The session view settled an argument we had been having internally for six months."
See what a recommendation is actually worth.
Install in ten minutes, hold out a control group, and read the number at the end of the month.